A mental health retreat into new, interesting and 'popular' music.
Thursday, August 26, 2010
Down Sounds: August 2010
Friday, August 20, 2010
Influence this: Old Spice, new tricks
In broader online marketing, ‘influencers’ are the latest ‘hot’ target for viral campaigns and product placement. This has always been the case with traditional media, however the nature of social media, the transience of blogs and the general (and growing) cynicism of people being marketed to in their ‘personal’ space means it’s no longer as simple as sending out a few products to magazine editors and ‘celebrities’ and hoping they’ll spread the word (soz, Andrew G). A July post in the blog run by domain provider Netregistry took a look at the recent Old Spice campaign and the way it used ‘influencers’ as its target market. In Australia, the source advertisement in which a ripped dude ends a series of random events with the lingering ‘LOL’, “I’m on a horse,” was passed around without any involvement by an Australian agency.
In the US, however, the process was longer and more interactive. The agency running the campaign mobilised a team of ‘creatives’ and was churning out new, original Old Spice videos featuring Old Spice Man in response to questions and comments made on the Old Spice Twitter account. These videos were mostly aimed directly at online ‘influencers’ – people like famed San Fran vlogger Kevin Rose and D-list stalker Perez Hilton – in the hope that if they personalised their message, those ‘influencers’ would then spread the campaign to their millions of ‘followers’ out of ego. The Netregistry blog contends that the target market for Old Spice wasn’t the ‘influencers’ or even their direct audience, but could have been as far removed as three people from the influencer’s reach –as long as the message filtered down, without the spend of a national traditional media campaign and while grabbing the attention of a ‘media-savvy’ audience, the idea worked.
The term ‘influencers’ has been getting thrown around in advertising for a couple of years, but its stronghold as a buzzword is tightening. A web app called Klout, launched in 2009 and slowly building its name amongst online ‘entrepreneurs’, allows users to sign in and get a measurement reading of their ‘influence’ via Twitter, measuring a person’s ‘true reach’ and giving them an overall ‘influence score’ out of 100. With information like this, some of the marketing power is potentially handed back to the ‘influencers’ themselves, rather than being held solely by the companies targeting them, allowing them to pitch themselves to companies and therefore share in a bit of the cash being put into such ventures.
The logical – also gross and cynical – conclusion is that remixers can get in on this action and gauge their own online marketing reach in order to put themselves forward for further work. Of course, the further we dig into the research and measuring of social media, the more convoluted once simple ideas become. After all, aren’t sales, or even creative reach, the ultimate indicators of influence? Maybe Ferris Bueller really did say it best when talking up his sick-day clammy hands foil – “It’s a good non-specific symptom. I’m a big believer in it.”
Hot witches playing house
Wednesday, August 4, 2010
Festival vomit (or: Existence is futile)

Splendour In The Grass and its associated ‘sideshows’ are all but done, which wouldn’t be news (because it, like, happens every year) except that this year ‘people’ have been talking it up as the ‘best’ festival line-up Australia has seen for *insert age- and experience-appropriate timeframe*. I didn’t go to Woodfordia (gag). I did, however, see a few of the ‘sideshows’ thanks to the generous folk at Street Press Australia and the generous promoters and publicists they make out with, and, for some reason, this year’s far-reaching range of Splendour bands has triggered a bit of an existential questioning of the reasons bands do what they do and why people want to see them do it. It goes a little something like this.
Why do bands perform at all? When it comes to festivals and events as big as Splendour, money and audience scope are perhaps the most obvious (and cynical) answers to that, however there’s a reasonably ‘natural’ path to becoming a band ‘popular’ enough to get on a festival bill. Band writes songs, band performs songs, people like songs, people like performance, band performs songs to more people, more people like songs and performance, festival. Granted, there’s a whole lot of ’industry’ wankery in between and multiple variations, but that’s the general procedure. So, then, the question posed at the festival level is the same at the house-party level. Why do it at all?
It would seem there are perhaps two clear answers to this: because bands want to ‘express’ their ‘art’ in public and because bands want ‘people’ to watch them perform. These two statements are not the same. A person may feel the selfish need to ‘express’ themselves regardless of who is watching/listening because the act in itself gives them ‘personal satisfaction’ or ‘catharsis’. Alternately, a person may only receive this satisfaction if they have an audience to ‘respond’ to their performance. They want to ‘entertain’.
These two answers are also not mutually exclusive, however the degree to which a band prescribes – consciously or not – to either side has rather large ‘ramifications’. In the first instance, the ‘work’ or ‘ideas’ are inherently more valuable than the performance itself. Think of bands you have seen who quite obviously do not care whether you are there or not. I am thinking of Pixies. You may mutually not care whether the ‘personalities’ of the band are present. There may be aspects of the performance outside the songs that you ‘appreciate’ as audience (Kim Deal’s smiling mug; Frank Black’s obnox mug) but, for the most part, it is the songs or ‘work’ you ‘connect’ with.
In the second instance, it is the performance that is more valuable. A band’s ‘personality’ or ‘technical ability’ may be so tied to their performance that it overshadows the ‘work’ to no great detriment to ‘appreciation’ by an audience. This is often said of ‘rock’ bands whose playing is ‘impressive’ or whose ‘stage manner’ is entertaining. I am thinking of Foals and Florence & The Machine. This is also often said of ‘pop stars’ who cannot sing and have bad songs but have ‘endearing personalities’. I am thinking of Scissor Sisters.
In this second instance, a band’s ‘career’ will generally not last long without at least some appreciation of their musical output. However, it has been seen many times how long a band can ride on performance and ‘personality’, to the point where, by now, the question must also be posed: have we fully entered an era in music whereby performance is ‘acceptably’ valued as much as the ‘work’ itself, or indeed is valued as ‘work’? I am thinking of Lady Gaga. (No, she was not at Splendour; that was Luke Steele.)
I realise there are no lines, let alone blurred ones, in any of this, but the train of thought is thus: bands perform for themselves or for others; either motivation is capable of eliciting a response of ‘connectivity’ or ‘appreciation’ by an audience; therefore the debate over ‘style vs substance’ is redundant; therefore Scissor Sisters are as ‘culturally valuable’ as Pixies. All right, back to the beginning…
Wednesday, July 28, 2010
Down Sounds: July 2010

Taking some time out to go sit on a beach for a few days and forget about the mid-year “but I haven’t done anything yet” feeling and that other thing no one’s allowed to talk about because it’s really boring (*cough* winter) means, for me, stocking up on light-hearted music as well as digging up some old favourites. Last week, that meant finally giving Florence & The Machine some time (and, yeah, I get it now, though I think the album hits some pretty rough patches) and, inspired by the recent reissue of Fables Of The Reconstruction, some much later and underrated REM, primarily the nostalgic (and now more so) jangle-pop of 2001’s Reveal. Anyway, the point is, when the call of the mid-year escape lures you away, it’s easy to miss all the new releases, which is also the point of dropping out for a bit.
Rather than scan blogs in an attempt to catch up on what’s been going on, though, I prefer to check up on some of my trusted label sites and see what they’ve been up to instead. It’s a far more calming and generally less gross approach and it can lead to some excellent and more ‘personal’ discoveries. So I’ve been spending some time this week on the True Panther Sounds website, the New York-based label now owned by Matador that includes Delorian, Hunx & His Punx, The Morning Benders and Tanlines on its roster. It’s by no means a big label, but the site is usually good for some remixes and, hopefully, a heads up on a new 7” or track. This week revealed two: a song from excellent Memphis band Magic Kids and one from New York’s Teengirl Fantasy, who I’m pretty sure I’ve written about here a few times now. The Magic Kids track, Summer (hrm), is a little further towards Belle & Sebastian than The Brunettes but with the same unfussed production values, ending in some pretty gorgeous ‘50s high-school-dance crooning. Teengirl Fantasy’s new 7” single, Love Don’t Live Here, samples the 1970s Rose Royce song Love Don’t Live Here Anymore (yes, the same Madonna covered), though it’s hidden cleverly and effectively under saturated ‘orchestral’ keys and trip hop beats. Truly excellent. (Meanwhile, their current touring schedule has them playing Brooklyn with Midnight Juggernauts and Korea with Handsome Furs…?)
Speaking of getting good shit online, if you haven’t yet, head straight to the Bandcamp site of Melbourne production god-thing Crumbs and download (for free!) his new mini-album, Pieces & Portions Vol 2. I haven’t much tried to hide my love of Brain Children previously and this project from the duo’s Max Kohane is progressing crazy fast; this album a hurts-so-good initiation into some kind of underwater dance cult who use joysticks as paddles. Um… yeah.
Talk is definitely getting louder on Queensland’s The Seizures, who’ve recently played shows with Sydney’s most awesome Southern Comfort as well as supporting Violent Soho. Their thing is basically just good, grimy but noodling noise punk. There’s not a whole lot online but you can check out some gig footage at theseizures.blogspot.com.
Perth’s The Bank Holidays have released their devastating second album, Sail Becomes A Kite (Lost & Lonesome), an album still full of the band’s rich, glistening instrumentation but disquieting through lilting melodies and ominous bass and effects happening somewhere in the background. Nat Carson’s voice is the right mix of pretty, distracted, wise and fragile. It’s a blend shared (though in a somewhat more even way) by Melbourne’s Owl Eyes (pictured), the solo project of Brooke Addamo, who has just serviced the track 1+1 from her upcoming Faces EP (which will be out through Wunderkind Music). What starts out as a sweetly sullen lament on a relationship, enlivened by xylophone and girl-group harmonies, becomes more affecting as the instruments fall out and the plodding tempo of the chorus is held up by Addamo’s wary but warm vocal.
And, just quickly because they’re everywhere anyway, Super Wild Horses. Fuck. That’s all.
Thursday, July 22, 2010
Turn on Genius (baby, baby, awwhh)

Is the ‘boomer backlash’ coming? Three or four generations of people would probably like to think so, but in reality there are still about two billion Nissan Pathfinders worth of folks over the age of 55 owning the shit out of everything. Still, there are definite signs that the ‘boomer’ stronghold on everything from property to jobs is being evaluated in a way it wasn’t when the boomers were seen in a good light; as ‘free-spirited’ or ‘entrepreneurial’ (because that’s a good thing).
An opinion piece by Francis Beckett (himself of boomer age) in the Guardian this month takes a pretty scathing view of the boomers in power in the
The point Beckett makes is that, for boomers, education didn’t come with an appendix indicating its value with relation to market forces and job suitability. Now, with an overlording focus on economics and the ‘harsh realities’ of unemployment, Beckett writes, education is seen as the “acquisition of skills required to swell someone else’s pockets”. That sentiment hits home when considering recent polls indicating that one-third of Australians are looking to change jobs. It becomes even more powerful when considering the personal conversations between those of us under boomer age about qualifications, thoughts of further study, universities that are ‘academic’ or ‘prestigious’ as opposed to ‘jobs-based’ and what the difference is between the two when it comes time to apply for work. Learning is, by and large, no longer seen as valuable in itself.
It might sound like grappling for a link, but Beckett’s piece had me thinking about the way views on education relate to music: marketability vs the generation of ideas; the ‘friendliness’ of bands or songs to radio programmers’ ears as opposed to innovation regardless of exposure. All pretty well covered topics, and pretty boring, really, until you consider how often bands are talked about as needing to go ‘back to the practise room’ or ‘work on their songwriting’ – if not explicitly, then in the back of our minds when watching or listening to an act who is new to us. We shrug bands off easily because there’s always another band who’ll have their shit together more; because we’ve learned that, when evaluating music, form and ability and execution (regardless of your angle on any of those) are the things to look for. The learning isn’t celebrated in itself.
Cue
Such an observation might often follow with a statement of how stunning the album is regardless. In truth, some of it is (and when it is, it really is) and some ideas don’t really hold up. But it is a celebration of learning in a way learning is very rarely celebrated, without attempting to veil the process or playing it down for looking to what comes next. It’s a simple idea but one worth noting.
Total Slacker (or dopamine fiend)?

6.57am: Awoken by muffled, obnoxious voices coming from radio in bathroom. Housemate has beaten me to shower. Lie for three minutes before soothing phone alarm that sounds like digital Morcheeba goes off. Take that, winter.
7.25am: Listen to Darren Hanlon’s new album for review while eating Sultana Bran and reading paper. Is really good. Something about current song reminds me of Bright Eyes’ We Are Nowhere And It’s Now. Wonder if people still think Bright Eyes is ‘emo’. Decide not to use comparison in review.
8.45am: Leave for work. Remember have not updated old iPod Nano that holds approx six albums. Again. Choice of ‘morning music’ between Fleetwood Mac and Wild Nothing. Again. Aim was to not be mopey when arriving at work today. Maybe tomorrow.
8.49am: Can hear Lady Gaga coming from fancy iPod of guy across from me on bus. Looks happy. Is doing little dance moves with hands behind seat back. Feel mopey in comparison. Turn up iPod. My Nicks will eat his Gaga. Imagine that actually happening. Entertained for rest of bus ride.
9.32am: Work. Scan music blogs and sites. Daily update of when Strokes album is being released accompanied by bored photo of Julian Casablancas. Daily ‘controversial’ MIA quote. Daily something Twilight: Eclipse. Still haven’t seen movie. Will or won’t? Not sure. Decide to take passive route and see what happens. Robert Pattinson needs eyebrow trim. Ooh, new Total Slacker song.
9.50am: Check personal email. All music news subscription emails with same news as just read. No personal emails. Email friend with real-life job about Total Slacker song. Check Facebook. Someone has posted Total Slacker song. Post new Hunx & His Punx cover of The Loco-Motion I found last night.
11am: Short break. Look at Guardian online. More Glastonbury pictures of people in funny hats. Not actually funny. More pictures of Kylie onstage with Scissor Sisters. Wonder if Ana Matronic wants to punch her and Jake Shears. Wonder when Ana Matronic became the less self-obsessed-looking one in Scissor Sisters. Wonder what Jake Shears and Kylie talk about when hanging out. Decide on themselves. Is Kylie sexy? Don’t know anyone who thinks so. Looks like would be lazy in bed.
12.23pm: Facebook break. Watch video of new single by Countess Luann from Real Housewives Of New York City posted by friend. Trannie-speaking verses and AutoTune chorus. Surprisingly good, can’t tell if in ironic way. Read linked New York Times article. Have got name of show wrong and written Real Wives Of New York City. Should email them for second spelling correction this week. Can’t be bothered.
12.26pm: Think about Strokes. If I was publicist I would stop Julian Casablancas from talking to media until album ready. Realise banality of thought. Back to work.
1.19pm: Lunch. Scan NME ‘best ten new songs’ section thing. Listen to husband-wife duo called Kisses from LA. Sounds a bit like Kokomo and Bowie and Ariel Pink and maybe other things that Ariel Pink sounds like and I don’t know. Is good. Who does Ariel Pink sound like? Jonathan Richman? Maybe. Listen to new Semi Precious Weapons. Turn off before first chorus.
3pm: Someone puts new album on work stereo. Sounds a bit ‘slacker’ but more beautiful? Band called Pearly Gate Music. Look at album cover. Are signed to Bella Union. Think of other Bella Union bands I like. Beach House. Wavves. My Latest Novel. Wonder what happened to them. Remember when Howling Bells were signed to Bella Union and thought they would be ‘big in England’. Wonder if Pearly Gate Music hope to be ‘big in Australia’ and ‘get on the Big Day Out’.
5.14pm: On way home. Fleetwood Mac. Less mopey because on way home. Stop into supermarket to buy ‘things for dinner’. Radio is playing ‘roots’ song that sounds like Jack Johnson, but lyrics are, “I want to be a billionaire so frickin bad.” Weird. Not ‘eco’. Make mental note to look up song when get home.
6.44pm: Listen to Bowie while ‘relaxing’. Realise am listening to Bowie because made earlier mental link to Kisses. Feel duped.
9.48pm: Remember to look up song from supermarket. Is by Travie McCoy from Gym Class Heroes. Remember was douche who went out with Katy Perry before she ‘traded up’. Whose name is Travie? Wonder if ‘morally wrong’ for him to play ‘roots’ music. Watch episode of Undeclared before bed. Now have Dandy Warhols theme song in head. Make mental note to update iPod. Set Morcheeba alarm.







